The Mono Team  |  20/06/2018

Stop selling traditional websites, sell SMBs a future online

In the fast evolving digital landscape, small business (SMB) websites remain hugely important, despite claims suggesting otherwise.

While platforms like Google My Business and Facebook are undeniably crucial for establishing a digital presence, advancements in technology are ushering in a new era of dynamic, customer-centric websites, cementing their position at the core of the marketing tech stack.

Contrary to the notion that voice search will render websites obsolete, it actually emphasises their significance. Voice search demands structured and authoritative content, amplifying the relevance of websites.

Moreover, a business website represents the sole online domain where SMBs retain complete ownership and control over their brand's content and data.

However, the current narrative around SMB websites must evolve. Rather than confining websites to mere digital billboards, digital resellers (who build websites for SMBs) must market their services in congruence with the evolving market. Today's websites extend far beyond static pages, offering immersive experiences and interactive functionalities.

It's important to realise that embracing these advancements empowers your SMB clients to not only enhance their online presence but also foster deeper connections with their audience.

Moving forward, the trajectory of SMB websites will likely evolve even more. Adaptive, intuitive, and personalized experiences will define the websites of the future, catering to the evolving preferences and expectations of consumers.

As such, website resellers must adopt a forward-thinking mindset, embracing innovation and staying attuned to emerging trends in web development. By embracing agility and creativity, they can position SMB websites as invaluable assets in the ever-changing digital landscape, driving growth and fostering sustainable success for businesses of all sizes.

This can be an extremely challenging task for any website reselling business. This is where using the right platform can make all the difference: a platform that ensures security, performance, accessibility and design requirements are taken care of, so all you need to do is sell and build websites. 

Mono empowers digital agencies, telcos, SaaS, WaaS and other resellers with an all-in-one website building solution and multi-site management tool that can simplify and optimize the process of selling, building, and managing client websites. Operating exclusively B2B2B allows Mono to focus on the unique challenges and opportunities of digital resellers, our partners. We are not just a vendor. We are your business partner. Want to try our platform for yourself? Reach out to our team today to get set up with a free demo account