Give your prospects one more reason to buy your website

In this article, you will learn:

• The method many companies use to sell websites
• How we've improved this method for the professional website resellers who use our white label website platform
• How we took it a step further with Color Palette
• How to get the most out of Color Palette 

How most companies sell websites

Here is how most companies go about selling a website:

1. Most website resellers create a template library - a selection of templates that fit the verticals they serve
2. They will send one of these templates to a prospect - one that fits the prospect as closely as possible. 
3. The prospect will have to imagine what this website would look like with their branding, and say yes or no to the proposal.

How we improved this sales method

The above mentioned sales approach works, but we wanted to take it further.

So, in collaboration with our our partners, we made a tool (Quick Creator) that basically transforms a template into a mock website populated with the prospect's information. 

This extra personalisation helps the prospect visualize their website - and it’s super fast. The salesperson can put it together in just a few clicks, without needing any design or website knowledge.

Partners who have implemented it in their sales process have seen shorter sales cycles and increased sales.

How we took it a step further with Color Palette

We wanted to make our partners' proposal websites even more customisable.

So we introduced Color Palette as an extra feature in Quick Creator.

With Color Palette, you can choose a colour theme that matches your prospect's brand.

It works by swapping specific Global Colors in the template with new ones.

Extra personalisation usually comes at the expense of time spent, but with Color Palette, you can do it with a few clicks. No design experience needed.  

How to get the most out of Color Palette

If you are looking for a way to improve your sales process, Quick Creator (and Color Palette) is something our partners have seen success with - and which you could incorporate into your sales process.

Here is some advice on how to get the most out of Color Palette, to sell more websites:

1. Build a strong template library as your foundation. Optimize it for Color Palette by focusing on the 8 Global Spot Colours—these are the ones Color Palette will replace.
2. Leverage Mono's templates: We've made several of our high-performing white-label templates compatible with Color Palette. Simply add your prospect's information and colors, and tailor the template in minutes.
3. Think accessibility: Use our system to ensure proper color contrast on your website by matching Primary Spot Colors for backgrounds with Secondary Spot Colors for text. This ensures accessibility from the start, so when the prospect buys the website, you can start the subscription without needing to adjust colors.

More resources

For a detailed step-by-step guide on how to get started with Color Palette, read our article How to use Quick Creator Color Palette.

What is Quick Creator?

The Quick Creator is an ultra-quick website creation flow that your sales team can follow to create a proposal website for prospective clients.  

The Quick Creator is designed to shorten the sales cycle by giving prospects a great first impression without investing a lot of time. By using their business information and a relevant industry template, prospects can quickly see how a provider can help build their digital presence.  

Quick Creator is available to all Mono Partners (website resellers using the Mono White Label Website Building Platform). 

About Mono Solutions

Mono Solutions is a website building platform for professional resellers. It is built specifically to make it easy to manage a large website portfolio, and build new websites quick for customers. 

Our platform consists of:

• A user-friendly white label no code website builder
• A client management system that makes it easy manage all your subscriptions, teams, customers, websites, user roles and more.
• Upsells such as ecommerce and cookie consent that you can manage directly through the platform
• Option to migrate existing websites to our platform using a script (no need to rebuild websites manually)
• Option to use our API to connect your own systems
• Features that make Mono the best option for European resellers - including extensive language options, and a strong focus on GDPR and Accessibility (The Mono Platform is WCAG 2.1 Level AA compliant).
• And of course - Quick Creator! The ultimate quick site tool to boost your sales process. 

Not a Mono Partner yet? Click here to try the platform for free.