Which white label website platform is right for your business?

Websites are more accessible than ever. Today, with the right budget and time, anyone can use DIY platforms to create a site, changing expectations around what it takes - and costs - to produce a website.

As customers expect cheaper prices and faster turnarounds, website resellers must keep up to stay competitive.

How can you keep up and scale in these tough conditions? The answer lies in shifting from slow, manual processes to fast, high-quality production lines—powered by the right tech stack.

This is where white-label website platforms come in.

They let businesses offer professional web design services under their own brand, without needing extensive development resources.

This post explores white-label website builders, how they work, and which one suits your business.

What is a white label website builder?

A white label website builder is a platform that allows companies to create and manage websites for their clients using a third-party tool that they can brand as their own.

The core idea behind white labeling is to offer a product or service produced by one company but marketed and sold under another company's brand. 

These tools enable businesses to provide website design services without having to spend their own resources on development, upkeep, maintenance etc.

This can be particularly beneficial for agencies, digital marketing firms, and consultants who want to expand their offerings to include web design and development. 

The benefits of white label website builders

• Branding and customization: White label website builders allow you to fully brand the platform with your company’s logo, colors, and domain. Your clients will never know that the tool you're using wasn't built in-house, which helps maintain the integrity of your brand.
• Time and cost efficiency: Using an open-source platform, or developing your own websites from the ground up requires significant time, expertise, and financial investment. With a white label solution, you can bypass these hurdles and start offering services almost immediately. This also allows you to focus on other aspects of your business, such as marketing and client relationships.
• Scalability: As your business grows, so does the number of websites you need to manage. White label website builders are designed to handle this scalability, allowing you to manage hundreds or even thousands of client websites from a single dashboard.
• A tailored solution: Different platforms offer different specialisations, allowing you to find a solution that fits your unique needs. Mono's white label website platform for example specialises in the European market and focuses on compliance, accessibility and language, making it easy to serve countries specifically in this area. 

How to choose the best white label website builder

With so many different white label website builders on the market, how do your choose the right one for your business? Here are some key factors to consider:

• Is it fully white label? True white label website builders should focus on partners and resellers first and foremost, offering white labelling as a default part of the package. Unfortunately, many white label platforms started out as DIY platforms, which means white labeling is often an afterthough.
• Is it easy to customise to your needs? Look for web builders that provide the option to build your own template library, and easily edit the websites with a no-code website builder. It's also good if the website platform is API-enabled so that you can connect to your own systems if needed.  
• Is it easy to use? The platform should be easy to use, both for you and your clients. An intuitive user interface and comprehensive tutorials can make all the difference in ensuring a smooth onboarding process.
• How much help can you expect? Migrating your portfolio to a white-label platform comes with the added benefit of expert support. Choose a platform that provides reliable assistance, so you can easily get help with design questions or specific features. For a more personalized experience, consider a provider that treats you as a partner, not just another customer. At Mono, for instance, we embrace a partner-first approach, maintaining regular communication and encouraging your feedback on the platform and desired features. Our in-house developers are also available for custom work at a set hourly fee, so you don't need to invest in your own development team.
• Feature set: Make sure your website builder includes all the features you need, such as ecommerce, scheduling and cookie consent. You will also need to check whether you can easily add domains and SSLs via the platform. If you serve many different markets, can you easily build multi-language sites? Is the website builder interface available in the languages you require? Additionally, consider whether the platform supports more advanced features like AI-driven products, which can help streamline the design process. 

White label website builder examples

To give you a better idea of what white label website builders look like in action, here are some examples: 

• Mono Solutions offers a white label website builder that is designed specifically for resellers in the European market. The platform focuses on GDPR, accessibility and languages. It includes a wide range of white label templates, no-code design tools, and API-enabled approach. The platform is native B2B meaning it's built with scaling in mind: Global design lets you apply site-wide design and content changes in no time. The site management tool lets you manage hundreds, if not thousands of customers accounts, sites and subscriptions, all from one interface. The platform is fully white label, meaning your branding is the only branding your end customer sees. Get a trial.
• Duda is another known provider focused on non-European markets. They have different plans where each plan offers different levels of whitelabelling. Lower tier plans may work for smaller agencies that don't require full white-labelling. For enterprise, choosing a white label platform where all the white label features are default might be preferable.
• WordPress is perhaps the most famous website platform. While it offers a tonne of customisation options, it requires a lot of effort and upkeep and might not be the most efficient solution for companies looking to scale. Many of our partners actually use WordPress alongside the Mono Platform. They reserve WordPress for bigger, more complex projects, while using Mono for high-quality business websites for small businesses where ease of use and affordability are essential. Read our full comparison here: Choosing a White label website builder vs WordPress

How to get started with a white label website builder

If you’re ready to start offering white label website design services, here’s a step-by-step guide to get you started:

• Research and compare web builders: Begin by researching the various white label website builders available on the market. Look for platforms that align with your business goals and offer the features your clients need.
• Sign up for a demo or free trial: Many white label website builders offer free trials or demos. Take advantage of these to test out the platform’s functionality and see how it fits into your workflow.
• Customize the platform: Once you’ve chosen a builder, customize it with your branding, including your logo.
• Onboard your team: Make sure your team is trained on how to use the platform effectively. This process can begin as early as the platform demo. For example, if you start a trial of Mono's white-label platform, you can request access for team members so they can begin learning right away.
• Migrate (optional): Migrating your exisiting sites can be an important step in getting the most out of the platform. At Mono, we support you through the migration process by providing the necessary scripts and conducting thorough quality testing. In many cases, migration can actually lead to improvements: while the websites may look the same to the end customer, small improvements often happens in areas like SEO, responsiveness, and design. Or, if you wish to use the white-label platform for new projects along with your current solution, simply skip this step. 
• Scale: Start offering white label websites to your clients. As your business grows, continue to scale your offerings by adding new features, templates, and customization options.

Why choose Mono white label website builder

The Mono White-Label Website Platform is a great solution for large operations building websites for European customers. Here’s why: 
  
✔️ One white label platform for all your needs. 
Mono’s white-label features are a core part of the platform. The platform has everything you need under one roof, including site management, subscription overview, website builder and add-ons. 
 
✔️ API-enabled and integrates with your existing systems. Mono’s platform is API-enabled, which means it can seamlessly integrate with your existing systems, making the transition smoother and more efficient. 
 
✔️ Native B2B platform, designed for large-scale fulfillment: Mono was built from the ground up as a B2B platform, which makes it perfect for large-scale fulfillment. It’s designed for companies that need to produce a high volume of professional websites efficiently. 
 
✔️ Technical upkeep and development handled by us. No need to worry about manually updating plugins or having to use in-house development power on bugs ever again. 
 
✔️ Europe-based with a strong focus on GDPR and Accessibility: Mono is based in Europe and prioritizes GDPR compliance. This is crucial for staying competitive in European markets, where data privacy is a top concern for customers. 
 
✔️ Languages and domains available for most European markets. No need to understand complex domain rules or expand your tech stack to offer websites for different European countries. It can be done without leaving the Mono Platform. 

Final thoughts

White label website builders can provide the foundation for businesses to scale their website operations. 

Whether you're a digital marketing agency, a media company, a directory, or SaaS, choosing the right white label website builder for your needs can help you meet client demands more efficiently, keeping costs and production times low.

It’s easy to see why Mono is the top choice for businesses looking to grow in European markets. From global design features to compliance, accessibility, multi-language site options, and seamless white-labeling, Mono simplifies website management at scale for European partners. Test the platform yourself today.