Report

Local Data Hub: The Future of SMB Websites

With the help of Local Search Association, we've commissioned a report to help you understand how website data can help drive business for SMBs.

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Summary

The report focuses on the future of SMB websites and how, if not the end destination, they are still critical for SMBs in the era of structured data for technologies e.g. voice search. The report includes the following topics:

Websites still matter
Websites support buying decisions
SMBs want better websites
Consumers want deeper information
Websites complement review sites
Websites as 'local data hubs'
Expanding the definition of data
The websites in the value chain
Websites today - and tomorrow

The report was commissioned by Mono Solutions, and put together by the Local Search Association (LSA).

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